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Marketing and sales management

Business is a group of activities accumulated at a place to bring a revolution in the market. If you bring a new innovative service or product in the market, then it is an important step to make it reach billions of people, and this can only be done by sales and marketing. Therefore, the government has initiated several certificate courses in sales and marketing to develop well-skilled and educated sales professionals.

What is a certificate course in sales and marketing?

Sales and marketing courses in India are meant to enhance the skills and knowledge of sales and marketing professionals towards various concepts of sales and marketing and assist the company in gaining higher revenue with overwhelming profitability. Short-term courses in sales and marketing are designed in such a way that working professionals can deepen their understanding of sales and marketing and implement the learned strategies in daily practices. It assists in thinking innovative ways to deliver new and superior customer value by prioritizing the needs of customers.

Required skills to become a sales and marketing professional

Online certification courses in sales and marketing assists in learning all skills related to sales and marketing. Sales professionals should have various skills including:-

  1. Selling
  2. Negotiation
  3. Influencing
  4. Analytics and Decision making
  5. Customer service
  6. Product knowledge
  7. Financial Awareness
  8. Communication 

Sales and marketing certificate duration

Sales and marketing courses in India duration lies between three months to twenty-four months.

Certificate courses in sales and marketing eligibility criteria

A person should be graduation pass with minimum 50% marks to be eligible to apply for Certificate courses in sales and marketing. Few Colleges also consider work experience.

Who can apply for Sales and marketing courses in India?

Online certification courses in sales and marketing are best for:-

  • Working professionals
  • Marketing and sales executives
  • Marketing and Sales Managers

The entrance exam for certificate courses in sales and marketing

There is no specific entrance exam for Admission in Certificate courses in sales and marketing. Admission in Sales and marketing courses in India is made based on profile evaluation.

Top universities providing certificate courses in sales and marketing

IIM Kozhikode

Program name - Professional certificate program in marketing and sales management

Duration – 12 months

Course fees - INR 1,60,000

Advantages of certificate courses in sales and marketing

Online certification courses in sales and marketing have several benefits for students. It helps in developing several skills including:-

  1. Negotiation skills
  2. Sales and marketing skills
  3. Analytical skills to develop strategies to make more Sales
  4. Quantitative data analysing skills
  5. Customer handling skills
  6. Various models and strategies to increase the profit of the company

Career prospects after doing Sales and marketing courses in India

There is various job opportunities post, completing certificate courses in sales and marketing. These job opportunities include-

  1. Sales Manager
  2. Marketing executive
  3. Business development executive
  4. Admission Counsellor
  5. Field Sales Executive
  6. Inside sales executive
  7. Market Analyst