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Digital Marketing

In the present era of the amorphous zone of the internet where every aspect of life is becoming digital. So has marketing becoming digital too. Now we can do all core-marketing activities like sales, word of mouth marketing, advertising, and branding on the internet. This is all possible only because of digital marketing. Now various techniques and tools have been developed to do digital marketing of your product and services. Therefore, the study of these innovative gifts of technology is highly crucial.

What is Digital Marketing?

Digital marketing is a type of marketing done by the use internet. In digital marketing, we use various tools and techniques to make our products and services reach to billions of people. In certificate course in digital marketing student gets an opportunity to learn the practical and theoretical knowledge of all technologies used in digital marketing. Students will learn these concepts in certificate course in digital marketing in India:

  • Search engine optimization, SEO
  • SMO
  • Pay per click, PPC
  • Branding
  • Content marketing 
  • Social Media marketing
  • Marketing Analytics
  • Digital marketing
  • Google ads certification
  • Marketing strategies
  • Google analytics
  • Business strategy
  • Social media marketing
  • Facebook marketing
  • Email marketing
  • Internet marketing
  • YouTube marketing
  • Podcasting
  • Facebook training
  • Landing page optimization
  • Business strategy

In a digital marketing course, live classes with expert faculties will help to learn digital marketing tools with one to one live interaction. Now you can gain learning experiences with simulations, case studies, and projects.

Required skills to become an excellent digital marketer

A digital marketing person must have various skills to become a successful digital marketer. These skills include-

  1. Expertise in paid social media marketing
  2. Expertise in various marketing channels
  3. Ability to think and analyse objectively.
  4. Ability to analyse drip-marketing campaigns
  5. Must be creative
  6. Good storytelling ability
  7. Ability to do self-promotion
  8. Should know WordPress
  9. Ability to analyse quantifiable matrices
  10.  Agility and basic designed skills

Certificate programs in digital marketing course duration

Various Colleges offer the digital marketing course India in several time durations. Mostly the duration, of course, lies in a range of 5 to 12 months.

Online certificate course in digital marketing eligibility criteria

Any person who is graduate from any university approved by UGC/AICTE is eligible to pursue a digital marketing course. It is available in online classes and is known as an online certification course.

Who can apply for the certificate courses in digital marketing?

Anyone who is a graduate can apply for the Digital Marketing online course. However, it is best suited for-

  • Fresher
  • Traditional Marketers
  • Brand and communication Managers
  • Sales professionals
  • Entrepreneurs
  • Interns
  • Early professionals

The entrance exam for the best certification courses in digital marketing

There is no specific entrance exam conducted for admission in the Digital Marketing course. Candidates only need to fill the application form of a specific College of interest to apply for the course.

Top colleges providing best certification courses for digital marketing

There are thousands of institutes providing digital marketing courses. However, there are only a few Colleges in India and abroad that offer the best online digital marketing programs. These colleges include-

1. MICA

Program name - PG certificate program in Digital Marketing

Course duration - 4.5 Months

Program fee - Approximately INR 70,000

2. IIM Jammu

Program name - Executive certificate program in Digital Marketing

Course duration - 5 Months

Program fee - Approximately INR 75,000

3. IIM Raipur

Program name - Executive certificate program in Digital Marketing and social media strategy

Course duration - 5 Months

Program fee - Approximately INR 70,000

4. XLRI

Program name - Executive Development program in Digital Marketing

Course duration - 6 Months

Program fee - Approximately INR 80,000

5. NMIMS

Program name – Professional Diploma in Digital Marketing

Course duration - 6 Months

Program fee - Approximately INR 70,000

Digital Marketing tools

There are various digital marketing tools. Few of them include-

  • Google Analytics
  • Google Adwords
  • SumoMe
  • UberSuggest
  • Yoast
  • MeetEdgar
  • Hootsuite
  • Tailwind

Advantages of certification courses for digital marketing

There are several benefits to a digital marketing course. Few of them include-

  1. Online Digital marketing course helps in gaining expertise in digital marketing tools and social media marketing.
  2. It offers a plethora of job opportunities with a good salary.
  3. Online Digital marketing course provides you a platform to become an entrepreneur and start offering your digital marketing services
  4. It develops creativity and analytical abilities within the students.
  5. Online Digital marketing course helps in discovering the professional within you.

Courses in digital marketing in India career prospects

Post completing digital marketing course; there are various digital marketing job opportunities and scope of doing your startup. Various digital marketing jobs include:-

  1. SEO Manager
  2. Digital Marketing Manager
  3. SEM Manager
  4. Social Media and content manager
  5. Entrepreneur
  6. Digital marketing consultant
  7. Digital marketing expert