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Advertising management and Public relation

The traditional way of marketing is now not as effective as it was before. Now people are becoming more aware of things, and their expectations from products and services have reached a higher standard. Therefore, brands are making use of several platforms to advertise their products and services and make it reach billions of people. In this scenario of tough competition, public relations and advertising are Innovative tools that can make a huge impact on the sales of products and services. But great care and attention are necessary while using these tools because if they are not used properly, they can have a negative impact on the business. Therefore, companies are interested in hiring professionals who have pursued Advertising and PR courses.

What is the advertising management and Public Relations course?

It is a course that makes people learn about how advertising can be used as a weapon to increase the revenue of the company. Advertising Management and PR course also help in creating junior and middle-level executives in the advertising industry. It helps in learning skills for managing advertising businesses by using theoretical learning in the field of communication with the combination of management education.

Required skills for Advertising management and Public relation

  • Creativity
  • Teamwork
  • Problem-solving
  • Patience
  • Decision making
  • Organizational skills
  • Interpersonal skills
  • Analytical skills
  • Communication skills

Duration of Advertising and PR courses

Various institutes offer Advertising and PR courses in variable time durations. The course duration lies between five to twelve months.

Eligibility criteria for Advertising and PR courses

A person should be graduation pass with minimum 50% marks from a university-affiliated by UGC to be eligible to pursue Advertising and PR courses

Who can pursue Advertising Management course

  • Advertising professionals
  • PR Executives
  • Individuals
  • Marketing Manager

Top universities providing Advertising and PR courses

1. MICA

Program name - PG Certificate program in advertising Management and public relations

Course duration - 12 months

Course Fees - Approximately INR 1,30,000

2. Indian Institute of Mass communication

Program name - PG Certificate program in advertising Management and public relations

Course duration - 12 months

Course Fees - Approximately INR 1,00,000

Advantages of Advertising management and Public relation

Advantages of Advertising management and Public relation:-

  1. Influential - It is highly influential because, in this, you can get in contact with the target audience by means of video and audio modes of communication.
  2. Cost-effectiveness - It is economical than traditional means of marketing.
  3. Reach - It has the power to make your product and services reach to billions of people within seconds.

Career prospects after completing Advertising and PR courses

There are various job opportunities after completing the MICA advertising course and Advertising and PR courses. These job opportunities include-

  • Event manager.
  • Marketing executive.
  • Advertising account executive.
  • Sales promotion account executive.
  • Public affairs consultant.
  • Public relations officer.
  • Social media manager.
  • PPC specialist.